Planning, managing and performing marketing activities to reach organizational objectives.
Marketing Career Cluster
- The Common Career Technical Core with performance elements (PDF)
- Knowledge & Skills Statements (PDF, Excel)
- Plan of Study (PDF, Excel)
- Career Cluster Frame (PDF), which provides a broad overview for each Career Cluster, including Essential Knowledge and Skills, the types of educational topics studied within a particular Career Pathway, and a listing of sample Career Specialties or occupations.
Marketing Management Pathway
Professional Sales Pathway
Marketing Communications Pathway
Marketing Research Pathway